Short answer: choose a Beni Ourain for a soft, neutral, minimalist look; an Azilal for color and artistic character on a cream ground; a Boucherouite for bold, playful color at a lighter weight; and a kilim (flatweave) where you need a thin rug under a table or a door.
The styles side by side
| Style | Material | Pile | Look | Best for |
|---|---|---|---|---|
| Beni Ourain | Undyed sheep wool | Deep | Ivory with dark lines and diamonds | Living rooms, bedrooms, minimalist interiors |
| Azilal | Wool, colored accents | Medium | Cream ground, bright free-hand symbols | Statement piece, bedrooms, nurseries |
| Boucherouite | Recycled textiles | Low to medium | Multicolor blocks and patterns | Small spaces, kids' rooms, eclectic decor |
| Kilim / hanbel | Wool or wool-cotton | None (flatweave) | Bands and geometric motifs | Dining rooms, entryways, layering |
| Vintage | Usually wool | Varies | Softened, faded tones and patina | Collectors, rooms that need warmth and history |
Beni Ourain
From the Middle Atlas mountains, these are the rugs most people picture when they think of Moroccan rugs: thick ivory wool with simple dark lines. They are warm, soft and calm, and suit almost any interior. Shop Beni Ourain.
Azilal
From the High Atlas region around Azilal, these rugs start from a cream ground and carry bright symbols drawn freely by the weaver. Each one is a small piece of art. Shop Azilal.
Boucherouite
Boucherouites are made from strips of recycled fabric, which gives them their bright, unpredictable colors. They are lighter than wool pile rugs. Shop Boucherouite.
Kilim and flatweave
Woven without pile, kilims are thin and durable, so chairs slide easily and doors open over them. Shop flatweaves.
Vintage
Older rugs of any style, washed and restored, with the softness and patina that only time gives. Shop vintage.