Our story
Woven by the women
of our family
Four generations of hand-knotted Moroccan rugs, from Azilal to your home.
My story with Moroccan rugs began in the home where I grew up, surrounded by the warmth, colors and beautiful traditions of handmade weaving.
My grandmother, my mother and her friends would spend countless hours weaving rugs by hand, sharing stories, laughter and their love for this beautiful craft.
From grandmother to mother: the craft passed from hand to hand (illustration).
A tradition passed from hand to hand
This tradition goes back generations. My grandmother inherited the art of weaving from her own grandmother, whose roots were in the beautiful region of Azilal, in the High Atlas of Morocco.
Before she passed away, she entrusted this precious art to my mother, making sure the tradition would live on.
- Azilal
My grandmother's grandmother weaves in the High Atlas.
- My grandmother
Learns the knots, the symbols and the colors from her.
- My mother
Receives the art from my grandmother and keeps it alive.
- Today
Yass Rugs shares this heritage with homes around the world.
“Every rug tells a story, carries a piece of our history, and reflects the hands and hearts of the women who made it.”
Carrying the heritage forward
Today, I carry this heritage forward with pride, sharing the beauty of authentic Moroccan craftsmanship with the world.
Every rug is hand-knotted in natural wool, one knot at a time, by women weavers in Morocco. No two are ever the same.
Some photos on this page are illustrations of our weaving tradition.